What is SEO?
An SEO power page is a great way to help your website rank on search engines. However let’s start at the beginning with SEO, or Search Engine Optimization. It is an extremely powerful practice that all websites should use to its fullest potential. SEO helps your website rank on search engines such as Google. Search engines want to provide their users the best possible results for all of their searches. So, how do you make sure that your website gets seen? What does it really take for your website to get to the first page of a Google search?
We’ve discussed how to audit your website to optimize it for the best user experience, but there are also off-page SEO tactics that you need to pay attention to. “Off-Page SEO” is all of the things that you and others do away from your website to raise the ranking of a page with search engines. This includes backlinking, which can be extremely difficult to obtain.
Are backlinks really that important for SEO?
A backlink sounds pretty straight forward, it’s a link from another page that links back to your website. Even though it sounds straightforward and simple, your backlinks need to have a certain clout behind them. You cannot just have your buddy share your page, and BOOM! You’re all set. The better the other site’s domain authority score, the better the backlink for your page.
Your domain authority score is used by a search engines to rank your website on search engine result pages (SERPs). The scoring works from 1 – 100, the higher the score, the better your page is doing. You can increase your page’s authority by producing high quality content that is easily shared by others. However, if you have several pages that are sharing your content that don’t rank very high, it might not help as much as you may think. One high quality backlink is still worth several lower quality ones. Just make sure that none of the pages linking yours are toxic, (you can find this out easily through an audit).
So, what is an SEO Power Page?
This does not mean that it is hopeless to get a good backlink for your page though. SEO strategists use something called a “Power Page”. Now, a power page is not necessarily for your audience, but more for influencers in your industry to share on their pages, further reaching a new audience, but also giving you that link back. A power page is a piece of content that uses SEO strategically to rank higher on search engines, by using top quality and well-researched blogs.
SEO power pages can work for your site. However, you should pay attention to how many words are in your article/blog. The minimum length for SEO rankings should be 600-700 words, but for really good power pages, you should shoot for way more. Think 4,000 and up.
Why should you use SEO Power Pages for your website?
SEO power pages are a great way to further your SEO efforts. When done correctly, a well researched and insightful piece can keep your audience entertained long enough to cut down on your website’s bounce rate (the percentage of visitors to your website who leave the site after viewing only one page). That is why you need to do enough research that shows you are knowledgeable on the subject that you are speaking on.
These pages will also help your audience come back because they trust your content. You are showing people within your industry that you know what you are talking about, and that they can continue to come back for more informed content.
Important takeaways your brand should learn about SEO Power Pages
If you decide that power pages are a good fit for your SEO strategy, make sure that you do not take these powerful tools lightly. You can’t just write anything for the sake of content. You need to take the time, and create thoughtful and engaging posts, otherwise, people will most likely not read or share your content.
How you use your digital presence and how you engage your audience has become a give and take relationship. Gone are the days where the best ad wins. People today want to have meaningful and lasting relationships with the brands that they follow. They do not want to be sold a product or service, they want to be sold on what that product or service can do for their lifestyle.
Ultimately, your audience knows when you are being authentic, and they will not reward you if they feel you are not fulfilling your part of the deal. However, if you utilize power pages correctly, they can help your brand grow not only for the time-being, but also for the future by expanding your digital presence to new audiences through backlinking and trust in your industry.
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