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Life Energy

Mindful yet practical

Brief

Life Energy was designed to be a colorful attack on the yoga market. Located in Dallas, Texas, the company has a mission to become a joyous and active brand that provides a unique style to the hardcore yogi.

Problem

Starting from scratch, we developed a goal and market research for Life Energy, created a visual identity to break through the e-commerce world and designed a unified look through all branding and photography.

Services

Branding
Visual Identity
Packaging
Photography
E-Commerce

PROBLEM – 1

Defining the look

Knowing the price range and demographic that was aimed for these products, we designed the branding and packaging to reflect the high end nature and playfulness of the yoga series.

life-energy-gif-animation-yoga-textures
life-energy-style-guide
PROBLEM – 2

Branding for Yogis

With the identity mark created, photography, mat designs, and visual identity needs to be fleshed out.

Adrimedia Design Life Energy Branding Water Bottles
Adrimedia Design Life Energy Branding Water Bottles
Life Energy Packaging EkoSmart Mat
Life Energy Woman in Yoga Mat
Life Energy purple yoga mat
Life Energy Yoga Mat Side View Rolled
Adrimedia Design Life Energy Cork Mat
PROBLEM – 3

Smart packaging, pretty design

We created a system of packaging that allowed the warehouse to properly ship and identity all products that needed to be sent out, while producing one simple carton box. Beautiful and pragmatic.

Life Energy 3D Packaging Box
Life Energy Packaging Flat Lay
Life Energy Woman Stretch Results

Results

Life Energy is now being sold in retail stores nationwide in stores such as Costco and Walmart. With over 30 different types of Yoga Mats, this was a fantastic project to stretch our talents in visual identity, design, packaging, and photography.

We would love to hear from you.

Let us help you start your next creative or marketing project. The greatest ideas come from the smallest spark.