About This Project

Life Energy was designed to be a colorful attack on the yoga market. Located in Dallas, Texas, the company has a mission to become a joyous and active brand that provides a unique style to the hardcore yogi.

We developed the goal and market research for Life Energy, created a visual identity to break through the e-commerce world and designed a unified look through all branding and photography. The project scope for the company started from start to finish through logo, packaging, images, and color theory.