Mindful yet practical
Life Energy was designed to be a colorful attack on the yoga market. Located in Dallas, Texas, the company has a mission to become a joyous and active brand that provides a unique style to the hardcore yogi.
Starting from scratch, we developed a goal and market research for Life Energy, created a visual identity to break through the e-commerce world and designed a unified look through all branding and photography.
PROBLEM – 1
Defining the look
Knowing the price range and demographic that was aimed for these products, we designed the branding and packaging to reflect the high end nature and playfulness of the yoga series.
PROBLEM – 2
Branding for Yogis
With the identity mark created, photography, mat designs, and visual identity needs to be fleshed out.
PROBLEM – 3
Smart packaging, pretty design
We created a system of packaging that allowed the warehouse to properly ship and identity all products that needed to be sent out, while producing one simple carton box. Beautiful and pragmatic.
Life Energy is now being sold in retail stores nationwide in stores such as Costco and Walmart. With over 30 different types of Yoga Mats, this was a fantastic project to stretch our talents in visual identity, design, packaging, and photography.
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