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Is Pinterest Right for your Marketing Strategy

August 24, 2020

Written by Marcy Beuses

With a passion for seeing small businesses succeed, Marcy Beuses has two years experience writing content driven articles that are focused on driving conversions and marketing for all start-ups.
Adrimedia Design blog post : Is Pinterest Right for your Marketing Strategy? Featuring the Pinterest logo and a factory creating pins
Scrabble letter tiles spelling out Pinterest.

What can Pinterest do for you?

Pinterest is more than just craft ideas that you will never make, or cakes that you will post on Instagram later with the hashtag: pinterest fail. Pinterest is a vast and deep resource that some brands can benefit greatly from. There are over 200 billion pins saved on Pinterest, and this number is only growing. According to Sprout Social, 52% of millennials use the platform every month.

If you have thought about it, there is a pin for it, but how do you get your brand seen in all of the other pins that are out there? What can Pinterest do for you and your brand? Once you figure it out, Pinterest is a good platform for your brand to market on, you can use these five tips to utilize this platform to the fullest extent. 

Optimize your Keywords for Pinterest

A person's pinterest board on their laptop, showing

All social media platforms are not made equally. Each different platform offers a different demographic that your brand can reach. You need to narrow down “what” your audience is looking up. If you are selling red shoes with velcro straps, are your customers looking up just the word “shoe”? What about “red shoes”? Once you narrow down the what, you can narrow down the where.

Optimize your Pinterest Topics 

You can further optimize your content by creating pinterest boards that will house specific content. If you are promoting your shoes from the above example, you could have a board that is specifically for a color of shoe or even if they are velcro or tie. Creating these boards will help your prospective clients find the information they are searching for easier. Making the information as easy as possible to find should be your biggest goal. The easier it is for them to find what they are looking for, the more likely they are to keep coming back!

Pinning at the correct time

Now, when we say “the correct time” we don’t mean the correct time for other brands. When is your audience online looking? If you are targeting professional millennials for your shoes, you might want to think about posting later in the evening, after dinner or work. Posting at the best time for your brand is important because “fresh pins” should be showing up in their feeds when they are scrolling. 

Pinterest pinning plan

Your product is unique, your social media strategy should be as well. Of course you can find any number of infographics online that tell you “optimal time” to post content. However, just because a specific time works for some products doesn’t mean that it will work for yours. 

You should start by scheduling your posts over a two week period at different times, at the end of the first week, check your analytics and see what content performed and when. You can then tweak any posts in time slots that you saw did not perform for the following week. After your first two weeks, you should be able to gather some insightful information on when your audience is engaging with your content and when. 

Using Hashtags for Pinterest

Hashtags aren’t just for Instagram and twitter, they are a great way to create a community on all social media platforms. Using hashtags for Pinterest will help further organize your content for your audience to find more easily. When a potential customer looks up a hashtag for shoes, they can easily find your products. You can also utilize hashtags for your customers. When they post a pin with your product, they can use your branded hashtag and show off their style. 

Link your Pinterest to your Website

This one may seem obvious, but I have seen several pins that do not link back to the brand’s website. You should be using this platform as a way to drive traffic to your webpage, not just showing off your content. Make sure that you are using the platform to its fullest potential. Again, this all makes it easier for your audience to find the information that they are looking for.

Sell a lifestyle, not a product

Someone looking at a pinterest board showing lifestyle images of brands.

A huge pitfall that I see a lot of brands fall in is that they are constantly selling their products instead of how that product can be used in their target audience’s life. Social media has become about creating and fostering a community online with other people who love that brand or product, they do not want that product shoved down their throats. 

You should be showing your product in a lifestyle setting. So if we go back to the shoe example, don’t just post your product images on pinterest, post them being worn by someone that your audience can relate to. Someone that they can see themselves in. 85% of women using Pinterest use it to plan life events, so show your product or brand being used and enjoyed. 

Don’t be a #PinterestFail

Pinterest can be a great way to showcase your products to a wide and vast audience, if you use it correctly. However, by using the above tips, you can bring your brand from fail to hero in a short time!

Adrimedia is a full service graphic design studio located in Orlando, Florida.  Bringing brand identity to Florida is a passion for us all. Let us help your business be the very best it can be. Read more from us or Contact us at: [email protected] or follow us on Facebook and Instagram @Adrimediadesign

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