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Our Favorite Graphic Design Trends of 2020

August 12, 2020

Written by Marcy Beuses

With a passion for seeing small businesses succeed, Marcy Beuses has two years experience writing content driven articles that are focused on driving conversions and marketing for all start-ups.

Graphic Design Trends of 2020

2020 has brought back a whole slew of fun and innovative graphic design trends. From branded animations to fun and bold typography, we discuss our favorite graphic design trends of 2020.

Branded Animations

Why We love It

Logos help breathe life into your brand. Animations leave a lasting impression on your audience. When you add them together, your audience can connect with your brand on a whole new level. It shows that you add just a little more work and care into your brand. 

With branded animations, you can show who and what your brand does in a five second animation and be instantly recognizable. These animations don’t need to be complex, it could be as simple as a glow behind the logo, or it spinning to the center of the image. Just something to show your audience that you are above your competition.

Color Gradients

Why We Love It

Gradients are color transitions, blending one color to another. These eye-catching elements have a large place in our society and popular culture. From Instagram to packaging, this trend is here to stay.

The versatility of this trend is what gives it its popularity. You can create moods or have a bold and strong focal point in the background. You can also add it to your focal point in the main part of the image to create texture and depth. The gradient can do so much, and can always do it differently.

Abstract & Dreamy Illustrations

Why We Love It

With its exaggerated imagery and unusual color combinations, this trend quickly grabs your audience’s attention and encourages them to engage with your content. These illustrations also help set your content out from the competition. By using this illustration style, it is more difficult for your competitors to steal. This style is so unique that it is difficult to replicate.

They also look much more interesting to the eye than a stock photo. What would you rather look at, the same stock photo that is on ten different pages, or a unique eye catching illustration? The more time and effort that you put into your content, the more return you can get!

Fun & Bold Typography

Why We Love It

Heavy or bold fonts can be used to create depth in your images, but if you are only using text, it can also be a fun way to grab someone’s attention. The right font can make or break your content but a bold font will really catch the eye. Even though text isn’t usually the focal point of the image, it can be a shared focal point or an eye catching element. 

If you’re really feeling adventurous, you could have an image with just a bold text. This gives your image a more modern approach to design. Taking it a step further, you could add some animation to your graphic to really stand out amongst your competition.

3D Art Still Life

Why We Love It

After years of 2D, flat images have taken over, 3D designs are back! 3D adds a depth and dimension that will catch even the fastest scroller’s eyes. Often paired with animation, the 3D digital image shouldn’t feel forced. You want your design to be deliberate and intentional. Again, this trend conveys how much time and effort you put into the image. You create a memorable experience for your audience by taking the time to create a fun and stunning image.

Digital Collages

Why We Love It

The combination of real-life photos and simple or detailed illustrations creates a new world inside of the image. The fun part of this trend is that you can literally do anything with it. There are so many possibilities. You can add simple doodles to a photo or add a detailed design behind the image and both photos will be completely different. This trend literally makes the image your oyster, it is only limited by your imagination.

Adrimedia is a full service graphic design studio located in Orlando, Florida.  Bringing brand identity to Florida is a passion for us all. Let us help your business be the very best it can be. Read more from us or Contact us at: info@adrimediadesign.com or follow us on Facebook and Instagram @Adrimediadesign

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